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BASF’s Colors & Effects Launches Pigment Finder

Email newsletter subscriptions for the coatings, plastics, printing and agriculture segments are expected to go live on Pigment Finder in 2020.

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Colors & Effects, BASF’s brand focusing on the global pigments business, launched a new digital product finder tool that offers customers an integrated user experience for interacting with the brand’s diverse pigment portfolios for the coatings, plastics, printing, agriculture and cosmetics markets.

The tool, “Pigment Finder,” combines sophisticated industry filters with highly-developed search technology to help customers find the pigments most suitable to their needs. Customers can learn more about each product by reading detailed product attributes, viewing color chips, and downloading technical data sheets and informational brochures. Pigment Finder also includes a live chat feature where customers can connect with industry specialists to ask questions and seek product recommendations in real-time.

“Pigment Finder’s advanced engineering and user-friendly interface allows customers to easily search the vast Colors & Effects product portfolios and find relevant results in just a few clicks,” said Caroline Syms, digital communications specialist, BASF Colors & Effects. “It’s a one-stop-shop where customers can interact with our products in an entirely digital setting.”

In addition, customers can subscribe to receive email newsletters for the Cosmetics industry directly through Pigment Finder.

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